SMM Manager

Toggle is a product company building privacy-first technology solutions.
We have over 5 years of experience designing, developing, and scaling digital products.
We create mobile, desktop, and web applications in the Utilities category, giving users secure and unrestricted access to the internet worldwide.

Role Overview

We’re looking for a true social media expert — someone who deeply understands how platforms and algorithms work, who can feel the audience, and who knows how to turn insights into high-performing content.
Not just posting memes or recycling trends, but shaping a coherent strategy, building narratives, and growing an engaged community across Instagram and YouTube (and other platforms).

A person who can own the entire social ecosystem: from strategy and content creation to analytics, experiments, and growth loops.

Direct Manager: Head of Marketing
Location: Minsk
Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote)

Responsibilities:

• build and execute a growth-focused social media strategy across Instagram,
  Tik-Tok, Facebook, YouTube, and LinkedIn;

• create, manage, and optimize a detailed content calendar;

• track performance metrics and identify opportunities for growth;

• understand and analyze audience behavior, motivations, and content consumption patterns;

• work closely with design, video, and product teams to align messaging and storytelling;

• experiment with new formats, creative angles, and distribution tactics;

• establish and refine brand voice across all channels;

• manage community interactions: comments, replies, and engagement-driven communication.

What We Expect from You:

• 3+ years of hands-on experience managing social media for consumer brands or digital products;

• strong expertise in Instagram and YouTube growth mechanics;

• proven experience scaling accounts or delivering measurable social growth;

• strong understanding of analytics tools (Meta Insights, YouTube Studio, GA4, etc.);

• comfortable working with designers/editors or creating basic content independently;

• ability to write strong, fast, engaging copy;

• english B2+(written and spoken);

• creative mindset + strategic thinking + operational discipline.

Nice to have:

• experience with influencers and UGC workflows;

• experience with B2C Tech brands/apps social networks management.

Perks:

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental and/or medication coverage);

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

Ссылка на вакансию в банке вакансий на gsz.gov.⁣by:
*вакансия, планируемая к открытию (перспективная)