Lead Generation Specialist

Nauchsoft, an international software development and IT consulting company, is looking for a full-time Lead Generation specialist. We have been in the IT business for 37 years and continue growing.

The main goal of this role is to design and optimize a predictable, scalable lead generation process - primarily through LinkedIn and other B2B channels - to deliver high-quality leads that can be effectively converted by the sales team into business opportunities. This position requires a combination of analytical thinking, creativity, and hands-on experience in outreach automation, audience segmentation, and campaign optimization. Working hours start after 14.00.

Requirements:

• Around 1 year of experience in B2B lead generation or outbound marketing (entry-level candidates are also welcome).

• Practical experience with LinkedIn Sales Navigator and outreach automation tools (e.g., Expandi, Waalaxy, Lemlist, Dripify, Apollo, GetSales).

• Solid understanding of B2B sales funnels and lead qualification processes.

• Strong communication and English writing skills (Upper-Intermediate level or higher).

• Excellent analytical skills and attention to detail.

• Ability to manage multiple campaigns simultaneously and meet deadlines.

Responsibilities:

• Develop and execute LinkedIn outreach campaigns targeting specific industries and decision-makers (C-level, VP, Directors).

• Identify and segment target audiences based on ICPs and buyer personas.

• Optimize LinkedIn profiles and company pages to increase engagement and conversion rates.

• Create, test, and refine outreach message sequences and follow-ups.

• Manage and maintain CRM data accuracy (MiniCRM via Google Sheets).

• Track key metrics (response rate, reply rate, conversion to SQL) and prepare regular performance reports.

• Collaborate closely with Sales and Marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop.

Nice to Have:

• Experience with CRM systems (HubSpot, Zoho, Salesforce).

• Familiarity with data enrichment tools (Apollo.io, Lusha, Clay, Phantombuster).

• Basic knowledge of email marketing or cold email campaigns.

• Understanding of paid promotions on LinkedIn or other social platforms.

• Interest in AI-driven automation and data-driven marketing.