SMM Manager

Работодатель:

Тогл Софт / Toggle

Опыт работы:

От 3 до 6 лет

Место работы:

Минск, проспект Независимости, 173

Размещено:

19.04.2026

Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV.

Role Overview

We’re looking for a true social media expert — someone who deeply understands how platforms and algorithms work, who can feel the audience, and who knows how to turn insights into high-performing content.
Not just posting memes or recycling trends, but shaping a coherent strategy, building narratives, and growing an engaged community across Instagram and YouTube (and other platforms).

A person who can own the entire social ecosystem: from strategy and content creation to analytics, experiments, and growth loops.

Direct Manager: Head of Marketing
Location: Minsk / other locations
Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote) or remotely

Responsibilities

build and execute a growth-focused social media strategy across Instagram,
Tik-Tok, Facebook, YouTube, and LinkedIn;
create, manage, and optimize a detailed content calendar;
track performance metrics and identify opportunities for growth;
understand and analyze audience behavior, motivations, and content consumption patterns;
work closely with design, video, and product teams to align messaging and storytelling;
experiment with new formats, creative angles, and distribution tactics;
establish and refine brand voice across all channels;
manage community interactions: comments, replies, and engagement-driven communication.

What We Expect from You

3+ years of hands-on experience managing social media for consumer brands or digital products;
strong expertise in Instagram and YouTube growth mechanics;
proven experience scaling accounts or delivering measurable social growth;
strong understanding of analytics tools (Meta Insights, YouTube Studio, GA4, etc.);
comfortable working with designers/editors or creating basic content independently;
ability to write strong, fast, engaging copy;
english B2+(written and spoken);
creative mindset + strategic thinking + operational discipline.

Nice to have:

experience with influencers and UGC workflows;
experience with B2C Tech brands/apps social networks management.

Perks

official employment and a competitive salary;
paid vacation+5 personal days per year;
full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);
support for growth: we cover professional courses, books, and conferences;
private health insurance (including dental and/or medication coverage);
fast skill growth in a startup-paced environment;
a culture of openness, respect, and honest feedback;
minimal bureaucracy — maximum impact and momentum.

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