Product Manager

Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV.
Role Overview

Toggle is a next-generation mobile operator. Mobile internet in 188 countries, delivered via eSIM technology.
You own the product streams that turn new users into loyal ones — onboarding, virality, and loyalty mechanics. Your job is to make sure users understand the product quickly, make their first purchase, come back for the next trip, and bring others along.

Direct Manager: CEO
Location: Minsk
Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote)

What you will own

• Onboarding
  • first-time user flow — from install to first purchase;
  • onboarding screens: clarity, conversion, drop-off reduction;
  • first eSIM activation experience.
• Virality & Referrals
  • referral program — mechanics, incentives, tracking;
  • GB sharing between friends;
  • viral loops built into the core product experience.
• Loyalty
  • credit cabinet — bonuses, cashback, rewards;
  • loyalty program design and mechanics;
  • gamification: achievements, streaks, levels;
  • personalization based on travel history.

Responsibilities

• own the roadmap for your streams end to end;
• build and test hypotheses to improve conversion and retention;
• design mechanics that make users return and refer others;
• set up analytics for your streams — funnels, cohorts, retention curves;
• write clear specs, work with design and dev, accept results;
• report on key metrics weekly.

• onboarding completion rate;
• install → first purchase conversion rate;
• repeat purchase rate;
• referral rate (users who bring at least one friend);
• credits usage rate;
• D30 retention.

What We Expect from You

• 3+ years as Product Manager on a consumer mobile product;
• experience with at least one of: loyalty programs, referral mechanics, gamification, or onboarding optimization;
• strong understanding of retention and engagement funnels;
• hands-on analytics — Amplitude, Mixpanel, or equivalents;
• can write clear product specs for developers;
• english — fluent (product is global, Western audience).

Soft skills:

• thinks from the user — not from a feature list;
• creative in finding non-obvious growth levers;
• works independently across multiple streams without dropping context;
• communicates clearly with both technical and non-technical
  stakeholders.

Nice to Have:

• experience in travel, telecom, or subscription products;
• launched a referral or loyalty program from scratch;
• gamification or credits system design experience;
• experience with Western consumer audiences.

Perks

• official employment and a competitive salary;

• paid vacation+5 personal days per year;

• full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote);

• support for growth: we cover professional courses, books, and conferences;

• private health insurance (including dental coverage);

• internal English classes;

• fast skill growth in a startup-paced environment;

• a culture of openness, respect, and honest feedback;

• minimal bureaucracy — maximum impact and momentum.

Ссылка на вакансию в банке вакансий на gsz.gov.⁣by:
*вакансия, планируемая к открытию (перспективная)

The vacancy is open to applicants who speak English fluently