Lead generation specialist

Responsibilities:

• Conduct market research to identify potential client companies

• Search for leads (decision-makers) using LinkedIn and other tools

• Analyze specific clients (companies or individuals) to identify their potential needs and pain points

• Communicate with leads through a predefined messaging sequence to bring them to a discovery call

• Schedule calls with qualified leads

• Work in a CRM system and maintain reporting on performance

• Participate in process optimization, data analysis, and identifying methods to improve lead generation effectiveness

Requirements:

• English level: B2 (Upper-Intermediate) or higher

• Strong written communication skills

• At least 1 year of experience in B2B lead generation (preferably in IT and EU/US markets)

• Understanding of cold and warm lead engagement principles

• Ability to work systematically while maintaining a flexible approach to each lead

• Goal-oriented with a strong drive to achieve results

• Confident user of LinkedIn, Google Workspace, Trello (or similar tools)