Marketing Operations Specialist (B2B, MarTech & Campaigns)

We are seeking a hands-on Marketing Operations Specialist to join our team. In this role, you will own and optimize our marketing technology stack (Marketo), execute data-driven B2B campaigns and deliver actionable analytics to drive business growth. You will collaborate closely with internal stakeholders across marketing, sales and content to ensure seamless campaign execution and measurable results.

At EPAM Belarus, employees have the flexibility to choose the environment that suits them best. You can work from any location in Belarus, whether it's your home or our offices in Minsk, Grodno, Brest, Gomel, Mogilev or Vitebsk.

Responsibilities

• Take full ownership of our marketing automation platforms in Marketo, including setup, management and ongoing optimization

• Integrate APIs and connect MarTech tools to streamline data flow, reporting and campaign execution

• Build and execute marketing programs, including email campaigns, nurture streams and lead scoring models

• Collaborate with internal content, creative and demand generation teams to deliver high-impact, on-brand campaigns

• Monitor, analyze and report on campaign performance, with insights and recommendations to improve ROI

• Maintain data hygiene, segmentation and compliance within our marketing databases

• Lead the adoption and integration of new marketing technologies to support business objectives

• Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.)

• Troubleshoot and resolve technical issues related to MarTech integrations and campaign execution

Requirements

• Bachelor's degree in Marketing, Business or a related field

• Proven experience in B2B marketing operations and automation platforms (Marketo, HubSpot, Salesforce, etc.)

• Strong understanding of API integration and the MarTech ecosystem

• Demonstrated ability to independently manage and optimize marketing programs and technology

• Analytical mindset with experience in campaign reporting, data analysis and actionable insights

• Excellent communication, project management and collaboration skills

• Ability to thrive in a fast-paced, results-driven environment and work cross-functionally with internal teams

We connect like-minded people:

• Delivering innovative solutions to industry leaders, making a global impact
• Opportunity to work abroad for up to two months per year

We invest in your growth:

• Leadership development, career advising, soft skills and well-being programs
• Unlimited access to LinkedIn Learning and Get Abstract
• Free English classes with certified teachers

We cover it all:

• Comprehensive medical & family care package
• Seven trust days per year (sick leave without a medical certificate)
• Discounts from 800+ partners (sports activities, restaurants, stores and services)

Данная вакансия является планируемой к созданию (перспективной).