SEO Marketing Specialist

Andersen is hiring a SEO Marketing Specialist for a project improving organic search visibility through keyword research, SEO strategy, and content optimization for an educational platform.

The customer is a leading higher education institution focused on delivering practice-oriented education, applied research, and innovation. It works closely with industry, government, and international partners to develop talent, advance technology, and address real-world challenges. By combining academic excellence with strong business collaboration, the organization supports entrepreneurship, digital transformation, and the development of future-ready professionals across a wide range of disciplines.

The project is focused on SEO-driven course keyword research for an educational website. It aims to improve non-brand organic visibility, align course content with student search behavior, and identify strategic SEO opportunities through keyword analysis, competitor benchmarking, search intent mapping, and information architecture support.

Responsibilities:

• Developing and executing SEO strategies to improve organic traffic and search engine rankings.
• Conducting keyword research and competitor analysis to identify growth opportunities.
• Optimizing website content, metadata, and landing pages for search engines.
• Performing technical SEO audits and collaborating with development teams to resolve SEO issues.
• Monitoring website performance and analyzing SEO metrics using analytics tools.
• Tracking industry trends, search engine algorithm updates, and recommending optimization strategies.
• Preparing regular SEO performance reports and actionable recommendations.

Must-haves:

• Experience in SEO (on-page, off-page and technical) for 2+ years.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Google Tag Manager.
• Proficiency in Ahrefs, Semrush, Screaming Frog, or similar.
• Strong analytical skills with the ability to interpret SEO data and make data-driven decisions.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Level of English – from Upper-Intermediate and above.

Reasons why this job would be interesting to you:

• Experience in teamwork with leaders in FinTech, Healthcare, Retail, Telecom, and others. Andersen cooperates with such businesses as Samsung, Siemens, Johnson & Johnson, BNP Paribas, Ryanair, Mercedes, TUI, Verivox, Allianz, T-Systems, etc..
• The opportunity to change the project and/or develop expertise in an interesting business domain.
• Job conditions – you can work both fully remotely and from the office or can choose a hybrid variant.
• Guarantee of professional, financial, and career growth! The company has introduced systems of mentoring and adaptation for each new employee.
• The opportunity to earn up to an additional 1,000 USD per month, depending on the level of expertise, which will be included in the annual bonus, by participating in the company's activities.
• Access to the corporate training portal, where the entire knowledge base of the company is collected and which is constantly updated.
• Bright corporate life (parties / pizza days / PlayStation / fruits / coffee / snacks / movies).
• Certification compensation (AWS, PMP, etc).
• Referral program.
• Private health insurance and compensation for sports activities.

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